题目内容

讨论战略实施的五个步骤。

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组织用于促使组织发展并使其在该行业获利的四大公司层次战略是什么？

战略实施包括下列哪项内容？

A. 恰当分配资源
B. 分配实施过程中的职责
C. 让特定个人承担责任
D. 以上都是

通用电气收购NBC广播公司是一个_______的例子。

A. 多元化
B. 集中于单一业务
C. 垂直一体化
D. 国际扩张

The Chairman and the Chief Executive Officer (CEO) of Kengai Co are discussing whether or not the company should adopt a triple bottom line (TBL) reporting system in order to demonstrate Kengai Co’s level of sustainable development. Kengai Co’s competitors are increasingly adopting TBL reporting and the Chairman feels that it would be beneficial to follow suit. The CEO, on the other hand, feels that pursuing TBL reporting would be expensive and is not necessary.
Required:
(a) Explain what TBL reporting involves and how it would help demonstrate Kengai Co’s sustainable development. Support your explanation by including examples of proxies that can be used to indicate the impact of the factors that would be included in a TBL report. (8 marks)
(b) Discuss how producing a TBL report may help Kengai Co’s management focus on improving the financial position of the company. Illustrate the discussion with examples where appropriate. (10 marks)