题目内容

广告提升品牌价值的方法:

A. 广告通过概念提炼产品利益,达到品牌价值传播的效果
B. 广告借助数据技术空间和数据服务空间来优化品牌与消费者的关系。
C. 广告通过有效的传播渠道建构品牌的美誉度。
D. 广告通过对消费者的洞察,协助品牌完成与消费者的情感沟通,提升品牌美誉度。

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简答:请写出三个让你印象深刻的品牌口号,并分析这些口号对你认知此品牌的作用。

百货商店发展变革的趋势有( )

A. 专业化经营
B. 连锁经营
C. 多业态经营
D. 购物中心化

The compounding frequency for an interest rate defines

A. The frequency with which interest is paid
B. A unit of measurement for the interest rate
C. The relationship between the annual interest rate and the monthly interest rate
D. None of the above

An interest rate is 6% per annum with annual compounding. What is the equivalent rate with continuous compounding?

A. 5.79%
B. 6.21%
C. 5.83%
D. 6.18%

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