题目内容

I don"t understand______ he should have done something like that.

A. why
B. what
C. how
D. when

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They haven"t decided ______ the microscope themselves or buy one from the United States.

A. if to build
B. whether to build
C. either to build
D. neither to build

Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are:Money-off coupons(优惠券) -- customers receive coupons out of newspapers or a products packing that enable them to buy the product next time at a reduced price. Competitions ---buying the product will allow the customer to take part in a chance to win a prize. Discount vouchers --- a voucher is like a money-off coupon.Free gifts --- a free product when buying another product.Point of sales materials --- e.g. posters, display stands-ways of presenting the product in its best way or show the customer that the product is there.Loyalty cards -- e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers(零售商)-- that can be later be exchanged for money, goods or other offers.Loyalty cards have recently become an important form of sales promotion.They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.Loyalty cards can offset(弥补) the discount they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers -- where do they shop, when and what do they buy This is very valuable marketing research and can be used in the planning process for new and existing products. Generally speaking, sales promotion aims to ______.

A. win as many customers as possible
B. start a personal selling process
C. sell some cheap products to customers
D. distinguish potential customers

Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are:Money-off coupons(优惠券) -- customers receive coupons out of newspapers or a products packing that enable them to buy the product next time at a reduced price. Competitions ---buying the product will allow the customer to take part in a chance to win a prize. Discount vouchers --- a voucher is like a money-off coupon.Free gifts --- a free product when buying another product.Point of sales materials --- e.g. posters, display stands-ways of presenting the product in its best way or show the customer that the product is there.Loyalty cards -- e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers(零售商)-- that can be later be exchanged for money, goods or other offers.Loyalty cards have recently become an important form of sales promotion.They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.Loyalty cards can offset(弥补) the discount they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers -- where do they shop, when and what do they buy This is very valuable marketing research and can be used in the planning process for new and existing products. Money-off coupons can be ______.

A. got every time they go shopping
B. bought at a very low price
C. found on the products packaging
D. printed on a dollar note

They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.

A. 顾客此前回访这个地方的时候花了大量的时间来和零售商谈判应领的折扣。
B. 这种卡根据顾客上次购买时所花的钱为其打折,促使他们再回到该零售商处购物。
C. 这种卡按顾客上次回访时所购货物为其打折,也鼓励客户到零售商处按折扣购物。
D. 这种卡按顾客上次来访时所购货物为其打折,从而鼓励客户再到该零售商处购物。
E. 顾客此前回访这个地方的时候花了大量的时间来寻找购物处并领取折扣。

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