题目内容
商品广告成功的基础在于能否引起消费者的注意
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何为消费群体？消费群体是怎样形成的？
简述消费者的能力差异及其对消费行为的影响
案例分析书本P73页
Directions:Inthissection,thereisapassagewithtenblanks.Youarerequiredtoselectonewordforeachblankfromalistofchoicesgiveninawordbankfollowingthepassage.Readthepassagethroughcarefullybeforemakingyourchoices.Eachchoiceinthebankisidentifiedbyaletter.PleasemarkthecorrespondingletteronAnswerSheet2withasinglelinethroughthecentre.Youmaynotuseanyofthewordsinthebankmorethanonce.Millionsofpeopletravelbyplaneeverysingleday.Ifyou'replanningonbeingoneofthemsoon,youmightnotbelookingforwardtothe__1__feelingairtraveloftenleavesyouwith.Besidestheairportcrowdsandstress,travellingatahighaltitudehasrealefectsonthebody.Althoughthepressureofthecabinis__2__topreventaltitudesickness,youcouldstill__3__sleepinessoraheadache.Theloweroxygenpressurefoundinanaircraftcabinis__4__tothatat6,000-8,000feetofaltitude.Adropinoxygenpressurecancauseheadachesincertain__5__Tohelppreventheadaches,drinkplentyofwater,andavoidalcoholandcoffee.Aiplanefoodmightnotreallybeastatelessasyou__6__thought.Theairyoubreatheinaplanedriesoutyourmouthandnose,whichcanaffectyoursenseoftaste.Perceptionofsweetandsaltyfoodsdroppedbyalmost30percentinasimulationofairtravel.However,youcanmakeyourtastebudsactiveagainbydrinkingwater.Adrymouthmay__7__tastesensitivity,buttasteisrestoredbydrinkingfluids.Althoughin-flightinfections__8__indryenvironmentslikeairplanes,yourriskofgettingsickfromanairplaneisactuallylowbecauseoftheair__9__used.Unlessyou'resttingnexttosomeonewhoiscoughingorsneezing,youshouldn'tworrytoomuchaboutgettingsick.However,bacteriahavebeenshowntoliveoncabinsurfaces,sowashyourhands__10__.A)adjustedB)channelsC)equivalentD)experienceE)filtersF)frequentlyG)individualsH)originallyI)particularJ)primarilyK)reduceL)renovatedM)smoothN)thriveO)unpleasant
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