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Fifty years ago, on May 25, 1961, US President John F. Kennedy (31) a grand challenge that changed the world (32) humankind knew it— (33) a man to the Moon and bring him home again, and to do it by the end of the decade. It is one of the most (34) images of all time an Earthling (35) foot upon the Moon for the first time. The moment was immortalized by astronaut Neil Armstrong. "One small step for a man, one giant (36) for mankind," said Armstrong. The challenge to put a man on the Moon had been issued on May 25, 1961, by newly elected President John F. Kennedy in a bold speech before Congress. "First, I believe that this nation (37) commit itself to (38) the goal, before this decade is out, (39) landing a man on the Moon and returning him safely to the earth. No (40) space project in this period will be more (41) to mankind, or more important in the long-range exploration of space; and none will be so difficult or expensive to accomplish..." said President Kennedy. To set the stage for this speech, here is a bit of history: In 1957, the Soviet Union (42) Sputnik—the first (43) object (44) placed into orbit around Earth. And only one month before Kennedy’s speech, the Soviets sent the first man into space, Yuri Gagarin. Three weeks later an American (45) suit—Alan Shepard, who admired the view from his Freedom Seven Mercury space capsule. "On the periscope—what a beautiful view," said Shepard. "Cloud cover over Florida." The Space Race was well (46) . The Apollo Eleven (47) was the first manned mission to land on the Moon. It was the fifth human spaceflight of Project Apollo and the third human (48) to the Moon. It was also the second all-veteran crew in manned spaceflight history. Launched on July 16, 1969, it carried Mission Commander Neil Alden Armstrong, Command Module Pilot Michael Collins and Lunar Module Pilot Edwin Eugene "Buzz" Aldrin, Jr. On July 20, Armstrong and Aldrin became the first (49) to land on the Moon, while Collins orbited above. The mission fulfilled President John F. Kennedy’s goal of reaching the moon (50) the end of the 1960s.
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There are the 4P’s which help select the best advertising or marketing agency for your marketing campaign. In today’s results-oriented business environment, many people miss a very important element in the selection process. The world, even the hard-nosed business world, is made up of people. You can work with the most creative minds, the strongest marketing teams, and maybe even pure geniuses. The reality is, if you simply cannot "get along", it is highly unlikely that you will come up with a winning campaign. Even a mediocre team, inspired by great team spirit, can produce astounding campaigns. The sense of belonging, of ownership, spurs people to greater heights. In an advertising campaign, where emotions, values and vision play such important roles, it is the people who will win through. If people were the only considerations, then the business world will be filled with friends and lovers. Unfortunately, true substance is still a very necessary ingredient in the success of any marketing campaign. This is so important that most of the time, the Proposal, the Big Idea, the Grand Creative have formed the clinch pin of all decisions. This can work. This does work. So, this is an element that must not be overlooked. The proposal should cover not just the creative vision, but all the elements that make the campaign successful. When a great proposal and a nice team of people might be present, however, to ensure the success of a marketing campaign, the proper processes must be in place. You must have a good understanding of the organization, the resource and the way of working of the selected agency. In a major advertising campaign, the number of elements could mean that different teams are involved in different aspects. Price is indeed a consideration. Don’t we all wish we had budgets the size of a mountain Even Bill Gates has to think about budgets. Pay peanuts to get monkeys. Sounds familiar, right While it is true that the most expensive is not necessarily the best and the cheapest, not always the worst; price is indeed a poor gauge of the potential success of a marketing agency. Work out a realistic budget. Your local 4A’s (or whatever the association of advertising agencies is called in your neck of the woods) should have a price guide available on request. There you have it: 4P’s as promised. With this, you should be in good standing to make an intelligent decision on the marketing agency to be selected. This is by no means the best, the only or even an assured way to make the decision. However, this is a good starting point, and if used prudently can help tremendously. Here’s to your next successful marketing or advertising campaign! The writer thinks that price is______.
On August 2, 1492, a three-ship fleet commanded by Christopher Columbus of Genoa, Italy, for the King and Queen of Spain began a voyage west seeking a route to Japan and the Indies. The flagship was this chartered carrack, the Santa Maria, a bulky craft of cranky sailing behavior. However, on Christmas Eve, 1492, Columbus’ flagship ran aground on a coral reef off the coast of Haiti and the crew had to abandon ship. Ever since then, many attempts have been made to find and recover the ship. Between 1967 and 1972, Fred Dickson made four explorations of the coral reef in Cap Haitien Bay where Edwin Link had found an anchor that he believed might belong to the flagship. During the first excavation of the coral mound, Dickson and his crew found a layer of ballast stone about two feet below the surface. At the twelve-foot level, they found numerous pieces of wood, copper and brass bolts, iron rods and a few silver nails, presumably from a piece of armor. Probably the most significant find was some pottery that had been buried between 1375 and 1575. In later excavation, Dickson’s crew continued hacking away at the coral and mud, digging a trench four or five feet wide and eighteen inches deep. But they found nothing that would either prove or disprove the possibility that the Santa Maria was buried there. In 1972, using sophisticated electronic equipment, Dickson discovered an object about seventy-five feet southeast of the coral reef that he had been exploring. It was about one hundred feet long. That it was a ship was certain. Whether it was the Santa Maria is still an open question. The silver nails were probably from______.
Which of the following sentences as INCORRECT
The balance of payment is a statistical record of all the economic transactions between residents of the reporting country and residents of the rest of the world during a given time period. The usual reporting period for all the statistics included in the accounts is a year. However, some statistics that make up the balance of payment are published on a more regular monthly and quarterly basis. It reveals how many goods and services one country has exported and imported and whether it has borrowed from or lent money to the rest of the world. Besides, whether the central bank has increases or decreased its reserves of foreign exchange is reported in the statistics. It is important to note that citizenship and residency are not necessarily the same thing from the view point of balance of payment statistics. In addition, for the purpose of balance of payment reporting, the subsidiaries of a multinational are treated as being a resident in the country where they are located even their shares are in fact owned by domestic residents. While the international organizations, such as the International Monetary Fund, the World Bank, United Nations and so on, are treated as being foreign residents even though they may be located in the reporting country. Reported figures are normally in the domestic currency of the reporting country. Collecting statistics on every transaction between domestic and foreign residents is an impossible task. However, the authorities collect their information from the customs authorities, surveys of tourist numbers and expenditures, data on capital inflows and outflows from banks, pension funds, multinationals and investment houses. Information on government expenditures and receipts with foreign residents is obtained from local authorities and central government agencies. Such statistics are based on reliable sampling techniques and thus only an estimate of the actual transactions. With the reported statistics, the International Monetary Fund provides a set of guidelines for the compilation of balance-of-payment statistics published in its Balance of Payment Manual. Besides, the Fund also publishes the balance-of-payment statistics of all its member countries in a standardized format facilitating inter-country comparisons. These are presented in two publications: Balance of Payment Statistics Yearbook and International Financial Statistics. In an accounting sense, balance of payment always balances. Because it is based on the principle of double entry book keeping. Each transaction between a domestic and foreign resident has two sides: a receipt and a payment. And both sides are recorded in the balance-of-payment statistics. An important point about a country’s balance-of-payment statistics is that it always balances in a(n)______ sense.
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