There are five basic functions of a newspaper: to inform, to comment, to persuade, to instruct and 【C1】______ . You may well think this list of functions is 【C2】______ . order of importance but, if so, you would not be 【C3】______ agreement with the majority of the reading public. 【C4】______ . the two broad kinds of newspapers, the popular and the quality, the former【C5】______ . a readership of millions, while 【C6】______ , only hundreds of thousands. Yet the popular papers seem largely 【C7】______ . for entertainment. Their news coverage contains【C8】______ comment and persuasive language. The quality news- papers 【C9】______ . a much higher value on information and a much lower one on entertainment.
It is not only in content【C10】______ the two types of paper differ. There is a 【C11】______ in the style. in which the articles 【C12】______ .The popular papers generally use more dramatic 【C13】______ with a lot of word - play. Their reporters tend【C14】______ shorter sentences and 【C15】______ less well-known vocabulary. This 【C16】______ . that poplar newspapers are easier for a native speaker understanding, though probably not for a non-native speaker.
In order to decide【C17】______ a newspaper is a quality or popular one, it is not even necessary to read it, 【C18】______ . you can tell simply by the【C19】______ it looks. Popular papers are generally smaller 【C20】______ . fewer columns per page. They have bigger headlines and more photographs. The articles are shorter and there are fewer per page.
【C1】

A. to entertain
B. entertaining
C. entertain
D. entertainment