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The simple thing to do is to hop into a room with a whiteboard and__________________ with your planning team and fill out your SWOT.

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You cannot have a great SWOT analysis without __________________________ are saying about what you're doing well and what you're not doing well.

Megatrends, those are those really big things that are impacting most ________________ across our country or potentially across the globe, aging baby boomers, growth of millennials, that type of things.

Do not confuse Weaknesses and Opportunities, and this happens all the time. And when that happens, your SWOT___________________.

And last, but certainly not least, your strengths are a source of your____________________ or a starting point to identify them.