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With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.The similarities:The market"s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.As in the United States, youthful tastes in Europe extend over a similar range of products—records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There"s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. The "youth market" is created so as to cater for ______.

A. distinctive young consumers and their culture
B. the enterprising businesses in Western Europe
C. the increasingly prosperous European economy
D. the emergence of an American phenomenon

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An "apple polisher" is one who gives gifts to win friendship or special treatment. It is not exactly a bribe, but is close to it.All sorts of people are apple polishers, including politicians and people in high offices—just about everybody. Oliver Cromwell, the great English leader, offered many gifts to win the support of George Fox and his party, but failed.There are other phrases meaning the same thing as "apple-polishing"—"soft-soaping" or "buttering-up". A gift is just one way to "soft-soap" somebody, or to "butter him up". Another that is just as effective is flattery, giving someone high praise-telling him how good he looks, or how well he speaks, or how talented and wise he is.Endless are the ways of flattery. Who does not love to hear it Only an unusual man can resist the thrill of being told how wonderful he is. In truth, flattery is good medicine for most of us, who get so little of it.We need it to be more sure of ourselves. It cannot hurt unless we get carried away by it. But if we just lap it up for its food value and nourishment, as a cat laps up milk, then we can still remain true to ourselves.Sometimes, however, flattery will get you nothing from one who has had too much of it. A good example is the famous 12th century legend of King Canute of Denmark and England. The king got tired of listening to the endless sickening flattery of his courtiers. They overpraised him to the skies, as a man of limitless might.He decided to teach them a lesson. He took them to the seashore and sat down. Then he ordered the waves to stop coming in. The tide was too busy to listen to him. The king was satisfied. This might show his followers how weak his power. Which of the following statements about flattery is true according to the writer

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B. Flattery is too empty to do people any good.
C. Flattery can get you nothing but excessive pride.
D. Flattery is one of the ways to apple-polish people.

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