案例分析题“DZ包餐”公司的经营发展“DZ包餐”是一家提供全方位包餐服务的公司,是上海某大饭店的下岗工人李杨夫妇于1994年创办的,如今已经发展成为苏锡常和杭嘉湖地区小有名气的餐饮服务企业之一。“DZ包餐”的服务分为两类:递送盒饭和套餐服务。盒饭主要由荤菜、素菜、卤菜、大众汤和普通水果组成。可供顾客选择的菜单:荤菜6种、素菜10种、卤菜4种、大众汤3种和普通水果3种,还可以定做餐饮佐料。尽管菜单的变化不大,但从年度报表来看,这项服务的总体需求水平相当稳定,老顾客通常每天会打电话来定购。但由于设施设备的缘故,“DZ包餐”会要求顾客在上午10点前电话预定,以便确保准时递送。在套餐服务方面,该公司的核心能力是为企事业单位提供冷餐会、大型餐会,以及一般家庭的家宴和喜庆宴会。客户所需的各种菜肴和服务可以事先预约,但由于这项服务的季节性很强,又与各种社会节日和法定假日相关.有旺季和淡季之分,因此要求顾客提前几周甚至1个月来预定。“DZ包餐”公司内的设施布局类似于一个加工车间,主要有五个工作区域:热制食品工作区,冷菜工作区,卤菜准备区,汤类与水果准备区,以及一个配餐工作区,专为装盒饭和预定的套菜装盆共享。此外,还有三间小冷库供储存冷冻食品,一间大型干货间供储藏不易变质的物料。但设施设备的限制以及食品变质的风险制约着“DZ包餐”公司的发展规模。虽然饮料和水果可以外购,有些店家愿意送货上门,但总体上还是制约了“DZ包餐”公司提供柔性化服务。在人员配备上,李杨夫妇聘用了10名员工:2名厨师和8名食品准备工,旺季时另外雇佣一些兼职服务员。包餐行业的竞争是十分激烈的,高质量的食品、可靠的递送、灵活的服务以及低成本的运营等都是这一行业求生存、谋发展的根本。近来,“DZ包餐”公司已经开始感觉到来自愈来愈挑剔的顾客和几家新来的专业包餐企业的竞争压力。顾客愈来愈需要菜单的多样化、服务的柔性化、响应的及时化。最近,李杨夫妇参加了一个现代物流知识培训班,对准时化运作和第三方物流服务的概念印象很深,并认为这些理念正是“DZ包餐”公司要保持其竞争能力所需要的东西。但是他们仍旧感到困惑,那么,“DZ包餐”公司能否借助第三方物流的物流服务。案例分析要求: 请分析“DZ包餐”公司的经营活动可否引入第三方物流服务,说明理由。
Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
A. resent
B. represent
C. advocate
D. uphold
Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
A. transform
B. replace
C. remove
D. substitute
Children are (62) serious illnesses because of their parents smoking at home, rays the government’s chief medical officer, who has warned adults not to light (63) in front of their sons and daughters. Sir Liam Donaldson, Britain’s most senior doctor, (64) that there would be a further (65) crackdown on smoking after the ban comes into force in England next Sunday. He promised renewed public health advertising campaigns to try to educate parents who smoke. "We will strengthen and make (66) the message to parents about the risks to their children of smoking. This is something we will need to constantly remind them about." " (67) the number of parents who make is falling, children’s exposure (68) parental smoke remains "a problem area", he said. The number of Britons who smoke has fallen to 24 per cent and ministers hope going smoke-free will (69) time bring about another 4 or 5 per cent drop. " (70) if we want to go (71) we have got to reinforce all these other tobacco measures and denormalise smoking completely," said Donaldson. "The first of July is trot when action stops; it’s a launchpad from (72) we can make further massive (73) . I hope people will be behind some of the slightly (74) measures." He wants cigarettes to be (75) away in shops. "If you walk into the average supermarket, one of the things that confronts you (76) away is a wall of cigarettes. That’s (77) . I’d like to see them (78) the wall of cigarettes and keep them under the counter," said Donaldson. "Some people would (79) the idea of cigarettes being kept under the counter like magazines that you wouldn’t want displayed. But I think that these are all part of the denormalisation (80) . Supermarkets are big, responsible organisations. Wouldn’t they like to strike another (81) for health and play their part on a disease that still kills over 100,000 a year"
A. done
B. dealt
C. taken
D. hidden