题目内容

Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.

A. 对
B. 错

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Unprofitable customers who defect to a competitor should be encouraged to do so.

A. 对
B. 错

Explain customer-perceived value.

What are the Three Ways to improve a company’s offers

Identify the five strategies employed by successful companies to improve the value of their customer base. (How do winning companies do to improve their customer value?)

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