________ goods constitute the bulk of most countries' production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Luxury
E. Intangible
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The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.
A. event
B. property
C. service
D. place
E. idea
Which of the following is true of business markets?
A. Buyers are usually not skilled at comparing competitive product offerings.
Buyers have limited purchasing power.
C. Property rights, language, culture, and local laws are the most important concerns.
D. Products sold in such markets are usually highly standardized.
E. Business buyers purchase goods to make or resell a product to others at a profit.
A(n) ________ need is a need that the consumer explicitly verbalizes.
A. stated
B. affirmative
C. unsought
D. delight
E. secret
The value of an offering is described as the difference between the________.
A. price consumers are charged for a product
B. cost of manufacturing a product
C. degree to which consumer demand for a product is positive
D. sum of the tangible and intangible benefits and costs to customers
E. intangible benefits gained from a product
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