题目内容

2._____ is a formal business plan that maps out your customer base and your strategy for reaching them.

A.E-plan
B.Feasibility plan
C.Customer strategy and outreach plan (CSOP)
D.Path-to-profitability (P2P)

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4.Which type of e-commerce occurs when a business sells products and services to a government entity?

A.B2C
B.B2G
C.G2B
D.B2B

7.The _____ e-commerce model is an example of citizens paying their income tax returns online rather than through the mail.

A.G2C
B.B2G
C. G2B
D.B2B

9.If your company sold tires to the automobile industry and these sales were conducted through the Internet, what type of e-commerce model would you be using?

A.E-CB
B.I-BB
C.B2B
D.C2B

13.What is the major difference between B2B and B2C e-commerce?

A.Customers interact freely in a B2B marketplace; they do not in a B2C marketplace.
B.Consumers are fickle in a B2B marketplace; long time relationships are established between the consumer and its business partner in B2C e-commerce.
C.Interaction between consumers and businesses are direct in the B2B market; they are indirect in the B2C market.
D.The B2B marketplace does not involve consumers, just business partners; the B2C marketplace involves consumers.

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