题目内容
中国电子商务集团京东(JD.com)向国内竞争对手阿里巴巴(Alibaba)发出挑战，推出了一个旨在为中国中产阶级带来国外品牌的跨境网购平台。京东全球购使国际企业能够直接面向中国消费者进行销售，不需要在中国内地设立法律实体，降低了品牌准入的壁垒。京东的这一跨境网购平台是“eBay海外精选”频道，通过其中国消费者可以向美国eBay卖家购买商品。请评论这种商业模式？
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