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A Completely Different Product And A New Way Of Doing Business
When James Dyson introduced the DC01 vacuum cleaner in 1993, few people could have guessed that within a few years it would be the biggest selling vacuum cleaner in Britain. With no bag and a number of space age design features, it was unlike any other vacuum cleaner.
Today, the Dyson company employs 1, 050 people at its headquarters in Malmesbury. The company has an annual turnover of &150 million and Dyson vacuum cleaners are sold all around the world. In addition, the company has won many design awards and, most surprising of all, Dyson cleaners are on display in several of the world's leading museums of modem art.
Dyson is not a typical company. For example, everyone who starts work at Dyson makes a vacuum cleaner on their first day. This way, all the staff know what the company produces and how they pro duce it.
Designers and engineers work together to design and test theft ideas, unlike other companies where they are separate departments. Dyson also believes in direct communication--no one sends memos in the office, they go and speak to each other. And no one wears suits. James Dyson doesn't insist on this, but he does believe that wearing a suit stops people from thinking creatively. Judging from the success of Dyson. fewer companies will wear suits in future !
Dyson vacuum cleaners are not like other cleaners.
There are many anecdotes about Jackson. Among them there is a humorous one:
After his wife died, Jackson lived alone and felt very lonely. He also began to worry greatly about his health. Several members of his family had died after suffering paralytic strokes, and Jackson was sure that he was going to die in the same way. He therefore lived in constant fear of having such a stroke.
One day at the home of some friends, he was playing chess with a young girl. Suddenly Jackson's hand dropped to his side and he seemed to become very weak. His face became pale. Several friends rushed to his side.
"At last it has come," said Jackson weakly. "I have had a stroke. My whole right side is paralyzed."
"How do you know？" someone asked.
"Because," Jackson answered, "in the past few minutes I have pinched my right leg several times, and there is absolutely no sensation in it."
"Oh! I beg your pardon, Sir," said the young woman with whom he had been playing. "But that was my leg you were pinching!"
Who was Andrew Jackson？
Comparisons were drawn between the development of television in the 20th century and the diffusion of printing in the 15th and 16th centuries. Yet much has happened【21】. As was discussed before , it was not【22】the 19th century that the newspaper became the dominant pre-electronic【23】, following in the wake of the pamphlet and the book and in the【24】of the periodical. It was during the same time that the communications revolution【25】up, beginning with transport, the railways and leading【26】through the telegraph, the telephone, radio and motion pictures【27】the 20th century world of the motor car and the airplane. Not everyone sees that process in【28】. It is important to do so.
It is generally recognized, 【29】, that the introduction of the computer in the early 20th century, 【30】by the invention of the integrated circuit during the 1960s, radically changed the process, 【31】its impact on the media was not immediately【32】. As time went by, computers became smaller and more powerful, and they became personal too, as well as【33】, with display becoming sharper and storage【34】increasing. They were thought of, like people,【35】generations, with the distance between generations much【36】.
It was within the computer age that the term information society began to be widely used to describe the【37】within which we now live. The communications revolution has【38】both work and leisure and how we think and feel both about place and time, but there have been【39】views about its economic, political, social and cultural implications. Benefits have been weighed【40】harmful outcomes. And generalizations have proved difficult.
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