Controller: Did you see my report on last year’s expenses?CFO: I did. We really had a 1______ ______ in overall variable expenses, didn't we?Controller: Yes, we did. How do you feel about that?CFO: Well most of it is pretty 2_______ _______ but the advertising… how could it go up so much?Controller: Yeah, that's a pretty 3________ __________.CFO: No kidding. From $10,000 to $30,000- that's huge!Controller: Well, TV advertising is expensive, but 4 ___ _______ _____.CFO: That's true. I think the 5________ __________ covered the expense.Controller: It did. And it 6______ _______ _____ that we were able to increase our 7_____ _______.