题目内容
马蒂斯的《红色的和谐》。
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Section B – TWO questions ONLY to be attempted
Moor Farm is a large estate in the rural district of Cornaille. The estate covers a large area of forest, upland and farmland. It also includes two villages, and although many of the properties in these villages have been sold off to private homeowners, the estate still owns properties which it rents out. The estate also has a large mansion house set inside a landscape garden designed in the 19th century by James Kent. The garden, although now overgrown and neglected, is the only surviving example of his work in the district. The estate was left as a gift to a charitable trust ten years ago. The trust is based at the estate. A condition of the gift to the trust was that the upland and forest should be freely accessible to visitors.
The estate has a manager, four full-time staff and 45 volunteers. These volunteers undertake most of the work on the estate, including the continuing excavation of Kent’s original garden design. They are happy, well-motivated and fully support the current manager who is due to retire in the very near future. Three of the volunteers have become acknowledged experts on land management, through their work on the estate. Government grants for initiatives such as tree planting, protected pasture land and rural employment have been received by the estate in the past. However, a recent change in government means that this funding is unlikely to continue. This will also affect funding for the maintenance of the mansion. It was built almost 80 years ago when the climate of the area was much colder and drier. Recent warm wet winters have caused the fabric of the building to decay and increased the cost of maintaining it.
The estate has appointed a new manager who is due to take over the estate when the current manager retires. She is working alongside the current manager so that she understands her responsibilities and how the estate works. As a one-off project, she has commissioned a stakeholder survey which has requested information on the visitor experience to help with a planned re-design of the estate’s website. The website is generally thought to be well structured and presented, but it receives fewer visitors than might reasonably be expected. It provides mainly static information about the estate and forthcoming events but currently users cannot interact with the site in anyway.
Here are some extracts from the survey:
‘I live in one of the villages and I am angry about visitors crowding around the village attractions – the tearooms, the craft shops, the souvenir stalls. We feel that we are prisoners in our own village and the traffic is terrible.’ Homeowner, from a village on the estate
‘We had a good day, but the weather was awful. If we had known it was going to rain all day, then we probably would have postponed the visit until a fine day. It spoilt a family day out.’ Visitor with small family
‘We were very disappointed, on arrival, to find that the family fun day was fully booked.’ Visitor who had travelled 100 kms with two small children to visit a special event
We all love it here, but we didn’t know you had a website!! We almost had to type in the complete website address before we found it! I am sure more people would come if they could only find the website!’ Visitor aged mid-20s
‘As usual, we had a great time here and took great photos. It would have been nice to be able to share our pleasure with other people. We would recommend it to anyone who loves the outdoors.’ Visitor – family with teenage children
‘We met the volunteers who were excavating the buildings in the landscape garden. They were so helpful and knowledgeable. They turned something that looked like a series of small walls into something so much more tangible.’ Visitor – elderly couple
‘I was disappointed that I was not allowed into the farmland with my dog. As a human being, I have the right to roam. It is a basic human right.’ Visitor – elderly female dog-walker
‘We are regular visitors and we really want to know what is going on! There are many of us who would like to really be involved with the estate and help it thrive. We need more than just occasional questionnaires.’ Visitor – hiking group
‘We came out for a nice walk and ended up dodging cyclists. Next time we will go somewhere where they are not welcome.’ Visitor – hiking group
‘As a farmer, I am appalled with the reckless attitude of some dog walkers. Last week, I lost two sheep, ravaged by dogs that should not have been off their leads.’ Farmer – estate tenant
‘I’m a volunteer and I love it here. We are a happy, social group of people. I hope the new manager is not going to change things.’ Volunteer
Required:
(a) Evaluate the strategic position of the estate with specific reference to the expectations of stakeholders, to the external environmental factors beyond the control of the estate and to the strategic capabilities of the estate itself. (15 marks)
(b) Discuss how the website could be further developed to address some of the issues highlighted in the survey. (10 marks)
下列艺术家中，不属于巴黎画派的是()。
下列艺术家中，不属于野兽派的是()。
试比较蒙德里安和马列维奇绘画的异同点。
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