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Spoilt for Choice
Some research which was recently carried out in Britain has confirmed what many ordinary shoppers have suspected for quite a long time. Having a _____(51)selection of goods to choose from is not necessarily a _____(52)to consumers. The average supermarket in Britain has around 40,000 different products on sale at any one time and if you"re _____(53)of buying a car, then there are actually around 1,600 different _____(54)on the market.
In one sense, choice is a good thing because it _____(55)use to buy those products which best suit our needs. But choice can also _____(56)something of a problem. With over 400brands of shampoo on the market, how does the consumer _____(57)hold of the information necessary to choose between them?For some people the solution is to buy only well-known brands, whilst others are happy to be _____(58)by advertising. There is evidence, _____(59), that for some people the _____(60)of choice available to them in Britain"s consumer society is actually a _____(61)of anxiety and stress. One man interviewed by the researchers admitted that he had _____(62)out to buy his girlfriend a mobile phone for her birthday, but was so _____(63)by the number of different types on offer in the shop that he _____(64)up and decided to buy her a bundle(束)of flowers _____(65)!
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