题目内容

When is a pull strategy appropriate?

A. when there is low brand loyalty
B. when consumers are able to perceive differences between brands
C. when brand choice is made in the store
D. when it is a low involvement purchase
E. when the product is an impulse item

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下列哪些情况不一定会产生安慰反应？（）

A. 比赛获奖
B. 受到批评
C. 感到压力
D. 工作被否定

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Using the push strategy is most appropriate when ________.

A. consumers are able to perceive differences between brands
B. the product being sold is an impulse item
C. there is high brand loyalty for the product
D. the product is a high involvement purchase
E. consumers choose the brand before they go to the store

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行为人产生安慰反应后会出现下列哪些动作？（）

A. 闭着眼睛
B. 嘘气
C. 吞咽
D. 搓脖子

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A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.

A. hybrid
B. pull
C. personalized
D. vertical
E. internal

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When is a pull strategy appropriate?

A. when there is low brand loyalty B. when consumers are able to perceive differences between brands C. when brand choice is made in the store D. when it is a low involvement purchase E. when the product is an impulse item

下列哪些情况不一定会产生安慰反应？（）

Using the push strategy is most appropriate when ________.

行为人产生安慰反应后会出现下列哪些动作？（）

A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.

A. when there is low brand loyalty
B. when consumers are able to perceive differences between brands
C. when brand choice is made in the store
D. when it is a low involvement purchase
E. when the product is an impulse item