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Thesellingconcept isbased on consumer-centric idea.( )
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Social marketing concept requires marketers to consider interests of corporate profits, satisfaction of customer’s needs and social benefits in the development of making marketing policy.( )
Theproductionconceptcan lead to“marketing myopia”.( )
The marketing concept is based on enterprise-centric. ( )
Internal marketing ismarketing directed at people outside the company. ( )
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