题目内容

Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
It's a brand new world--a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They're on supermarket shelves, of course, but also in business plans for network company startups and in the names of sports complexes. Brands are infiltrating (渗透) people's everyday lives--by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald's open kiosks(小亭) in elementary school lunchrooms. But as brands reach (and then overreach) into every aspects of our lives, the companies behind them invite more questions, deeper scrutiny--and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing--and that has real implications for citizenships" says author and activists Naomi Klien. "It's important for any healthy culture to have public space--a place where people are treated as citizens instead of as consumers. We've completely lost that space."
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas. Starbucks isn't selling coffee; It's selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefits (such as health insurance) or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary--even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.
How can brands infiltrate people's daily life?

A. By having their logos printed in people' clothes.
By having their brands reaching in primary schools.
C. By finding means to put their products on supermarket shelves.
D. By putting relative information of their products on public places.

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听力原文:W:School will start soon.I'm still looking for a room to rent.Can you help me?
M:How about trying Smith's? They usually have the detailed information,and you may choose.
Q:Where will the woman probably go?
(17)

A. To the school.
B. To her classmate.
C. To an accommodation agency.
D. To a bank.

听力原文: (32) How men first learnt to invent words is unknown, in other words, the origin of language is a mystery. All we really know is that men, unlike animals, (33) somehow invented certain sounds to express thoughts and feel hugs, actions and things, so that they could communicate with each other, and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds, and which could be written down. Those sounds, whether spoken, or written in letters we call words. (34) The power of words, then, lies in their associations--the things they bring up before our minds. Words become filled with meaning for us by experience, and the longer we live, the more certain words recall to us the glad and sad events of our past, and the more we read and learn, the more the number of words that mean something to us increases.
Great writers are those who not only have great thoughts but also express these thoughts in words which appeal powerfully to our minds and emotions. This charming and telling use of words is what we call literery style. Above all, (35) the real poet is a master of words. He can convey his meaning in words which sing like music, and which by then position and association can move men to tears. We should therefore learn to choose our words carefully and use them accurately, or they will make our speech silly and vulgar.
(33)

A legend handed down from the past.
B. A matter that is hidden or secret.
C. A question difficult to answer.
D. A problem not yet solved.

听力原文:M:I hear that Mr.White has left.Has anybody been appointed to take his place?
W:I believe several men applied for the job but nothing has been decided yet.
Q:What are the speakers talking about?
(18)

A. Mr. White's reason for leaving.
B. Mr. White's new appointment.
C. A vacant position.
D. How to apply for a job.

Section A
Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.
听力原文:M:What's going on between you and Gary? Did you guys have a fight or something?
W:I can't stand him any more.He has such a short fuse that even a little piece of friendly advice sets him off.
Q:What can be inferred about Gary from the conversation?
(12)

A. Gary could not stand straight.
B. Gary was not a tall man.
C. Gary wasn't friendly at all.
D. Gary is not open to criticism and is easily irritated.

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