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听力原文：M: Though we didn't win the game, we were satisfied with our performance.
W: You did a great job. You almost beat the world champions. It's real surprise to many people.
Q: What do we learn from the conversation？
(18)
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PART 5
Read the text below and choose the correct word for each space. For each question, mark the letter next to the correct word — A, B, C or D — on your answer sheet.
The History of Film
The world's first film was shown in 1895 by two French brothers, Louis and Auguste Lumi6re. Although it only (26)______ of short, simple scenes, people loved it and films have (27)______ popular ever since. The first films were silent, with titles on the screen to (28)______ the story.
Soon the public had (29)______ favourite actors and actresses and, in this (30)______ the first film stars appeared. In 1927, the first 'talkie', a film with sound, was shown and from then on, the public (31)______ only accept this kind of film.
Further improvements continued, particularly in America, (32)______ produced 95% of all films. With the arrival of television in the 1950s, (33) ______ people went to see films, but in (34)______ years cinema audiences have grown again. More countries have started to produce films that influence film-making and there are currently (35)______ national film industries.
Section A
Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.
听力原文：W: I hope I haven't made this chili too hot for you.
M: Too hot for me？ It couldn't be. I love spicy food.
Q: What does the man mean？
(12)
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America's three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium, A 30-second prime-time TV ad was once considered the most effective-- and the most expensive-- form. of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers' websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft's MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google's new service extends AdSense in three ways. Instead of Genie's software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the Specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google's head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy .something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google Will now offer animated ads-- but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to he more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video
By saying "It will represent a 'watershed moment' in the evolution of the internet as an advertising medium", the trade magazine suggests
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