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听力原文: Advertising expenditure worldwide was $225 billion last year, according to a report of a leading magazine. $32 billion of this, or 14%, was taken by magazines. In Europe, the share of consumer magazine advertising expenditure was $12 billion, or 21% of an estimated overall spend of $57 billion. But the share has dropped in the past 15 years from 30 per cent, with decline having been particularly severe in Belgium and Germany where commercial television was introduced relatively late.
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