A key to effective brainstorming is:
A. evaluating ideas during spontaneous idea generation.
B. generating as many ideas as possible.
C. setting practical limits, such as cost and location, on the ideas.
D. dividing ideas into smaller units.
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_____ uses a round-robin format to get people from different areas of an organization talking together, generating creative ideas, and identifying areas for potential collaboration.
A. Speedstorming
Brainstorming
C. Idea incubation
D. Idea championship
Idea champions:
A. are the facilitators of brainstorming sessions held in organizations.
B. provide a safe harbor where ideas from people throughout an organization can be developed.
C. use electronic brainstorming.
D. fight to overcome natural resistance and convince others of the value of an idea.
_____ is the generation of ideas that are both novel and useful for improving efficiency or effectiveness of an organization.
A. Investigation
B. Analysis
C. Experimentation
D. Creativity
To encourage change and innovation, organizations:
A. reject quick wins in favor of long-term benefits.
B. avoid the use of lateral thinking.
C. encourage employee resistance.
D. strive to hire people who display creative characteristics.
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