题目内容
Companies strive to maximize their current profits if they are plagued with overcapacity, intense competition, or changing consumer wants.
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When Sony introduced the first high-definition television to the Japanese market in 1990, it was priced at $43,000, which is an example of partial-cost recovery pricing.
If firms wish to maximize their market share, they should opt for(选择) market-skimming pricing.
Companies prefer customers who are less price sensitive.
A marketer who has unit costs of $16 and wants to earn a 20 percent markup on sales would charge a markup price of $20.
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