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A．To let them know another language.B．To enable them to succeed in business.C．To let t
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"We thought there was a future in nuclear power when no one else believed in it," says Anne Lauvergeon, chief executive of Areva. The French, government-owned company is building the first nuclear reactors to be constructed in Western Europe for nearly 20 years. With" no oil, no gas, no coal and no choice", France decided to go nuclear in 1974, and today about 80% of its electricity is generated by 59 nuclear plants across the country. But even France became pessimistic about nuclear power: it stopped building new reactors at the end of the 1980s and in 2002 a government report called the industry a" monster without a future".
How things have changed. Nuclear power is back in favor, thanks to fears about oil supplies, energy security and global warming. France is ready to develop its expertise into a significant export. Its president, Nicolas Sarkozy, considers the sale of nuclear power to be central to his diplomacy: it is a symbol of France's technical power and a reaffirmation of its status as a global industrial power. Soon after his election 18 months ago, he toured countries from China to Libya to tout France's nuclear expertise, signing deals to open the way for French firms to sell reactors.
France has two competitive advantages in the field. First, it has the most recent and extensive experience of any country in building and operating nuclear plants. That has given Areva's "third generation" reactor design, called the EPR, an advantage over blueprints from its two big rivals: Westinghouse, now a unit of Toshiba of Japan, and GE Hitachi, a recently formed joint venture(合资企业). Second, French engineers have developed a new reprocessing technique, so that nuclear energy produces less waste than in other countries.
Areva's EPRs are under construction at Flamanville in Normandy, Olkiluoto in Finland and Taishan in China. Areva forecasts that demand for nuclear capacity could bring it orders for 60 reactors, or one-third of the total market, by 2020 -- each with a price of around 5 billion. Westinghouse has orders from China for four of its new AP1000 reactors, and GE Hitachi's ESBWR design is being considered by several American utilities.
The high cost of building new plants, arid the uncertainty over the cost of nuclear energy relative to other sources, could delay the nuclear renaissance (复兴), especially in the midst of a credit crunch. Luckily for sellers, governments are bent on tackling climate change and securing energy supplies, and are likely to offer big subsidies.
Britain, for one, has given its blessing to France's nuclear ambitions: in September Electricit6 de France (EDF), a state-owned energy giant which owns and runs France's plants (and is thus closely intertwined with Areva), bought British Energy, a troubled utility in which the British government held a big share.
What does the author tell us about Areva in the passage？
What may delay the recovering process of nuclear power in the future？
A．He makes Mandarin a compulsory course at his college.B．He wants more native Chinese
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League's ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America's two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009's Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry's situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital.
Why does the author give the example of Super Bowl？
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