题目内容

将会计凭证分为原始凭证和记账凭证两大类的依据是()。

A. 凭证的填制时间
B. 凭证填制的程序和用途
C. 凭证填制的方法
D. 凭证反映的经济内容

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A ________ consists of a group of customers who share a similar set of needs and wants.

A. vertical marketing system
B. market basket
C. market share
D. market segment
E. market level

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker(时髦) and more cosmopolitan. Southwestern hotels are more rustic(质朴). This is an example of ________ segmentation.

A. demographic
B. behavioral
C. psychographic
D. geographic
E. cultural

Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________.

A. the level of disposable income earned by the target group
B. customer differences
C. the cost-benefit relationship of narrowing the target market
D. customer complaints
E. saturated markets

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

A. demographic
B. psychographic
C. geographic
D. cultural
E. behavioral

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