题目内容

A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. （）

A. 对
B. 错

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If the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing. （）

A. 对
B. 错

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Those consumers with similar needs, behaviours and preferences can be grouped together to form different smaller segments. （）

A. 对
B. 错

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A segment is less attractive, if ____.

A. it has few strong and aggressive competitors
B. it is relatively difficult for new comers to enter
C. it is already packed with many strong and aggressive competitors
D. it is too easy for new comers to enter

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When evaluating different market segments, a company must pay attention to three factors. They are____.

A. company objectives and resources
B. company size
C. segment structural attractiveness
D. segment size

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A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. （ ）

A. 对 B. 错

If the segment consists of buyers with different tastes, like in the case of soft drink, then it is advisable to choose undifferentiated marketing. （）

Those consumers with similar needs, behaviours and preferences can be grouped together to form different smaller segments. （）

A segment is less attractive, if ____.

When evaluating different market segments, a company must pay attention to three factors. They are____.

A company should only enter segments in which it can create superior customer value and gain advantages over its competitors. （）

A. 对
B. 错