Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?
A. deliverability
B. authenticity
C. desirability
D. differentiability
E. feasibility
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学校实验室的设备台数、设备价格是（ ）
A. 连续变量
B. 离散变量
C. 前者是连续变量
D. 前者是离散变量
A brand must demonstrate ________, for it to function as a true point-of-difference.
A. clear superiority of an attribute or benefit
B. clear profitability to the company
C. clear similarity to the attributes of other brands
D. technological advances for an attribute or benefit
E. exploitation of competitors' weakness
对某地区学校教师情况进行研究，统计总体是（ ）
A. 每个学校
B. 该地区全部学校
C. 每个学校的全部教师
D. 该地区全部学校的全部教师
The two basic forms of points-of-parity are ________ points-of-parity and ________ points-of-parity.
A. conceptual; competitive
B. strategic; conceptual
C. category; deliverable
D. competitive; peculiar
E. category; competitive
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