What happens during the customer creation phase of customer development?
A. Customers buy the new product
B. You enter information about customers into a customer database
C. You establish a Customer Relationship Management system (CRM)
D. You create personas of different types of customers
E. You create models of customer buying behavior
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What takes place during the company building phase of customer development?
A. You raise capital to scale the business
B. You recruit new employees to support the growth of the company
C. You establish systems and policies that support the growth of the company
D. You eliminate risks that the new product will fail
E. You sell the new product to large numbers of customers
Which segment of customers in the technology adoption life cycle (TALC) provides information that helps you to eliminate potential problems with the new product?
A. Innovators
B. Early adopters
C. Early Majority
D. Late Majority
E. Laggards
What is NOTpart of the Design Innovation model?
A. Technology feasibility
Business viability
C. Human values usability
D. Market opportunity
E. None of the above
Where was Design Thinking originated?
A. Stanford D School
B. IDEO
C. MIT
D. A and B above
E. B and C above
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