题目内容
The results from the focus groups in the markets tell them that they need to target a lower age group.
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A lot of top producers are coming out with premium brands aiming at the suburban man.
Another thing that’s come out of the focus groups is, Physique is seen as a British brand, and it seems that won’t work in many of their target markets.
The packaging they’re using here just isn’t appealing for most of the international markets.
They’ll definitely need a new slogan if they change the audience they’re targeting.
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