题目内容
According to the professor, what determines the distance of a gross—hopper's jump？
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听力原文：W: Hi, Bob. How is your oral presentation coming along？
M: What oral presentation？ I don't have to give mine until the end of the next week.
W: You mean you haven't even started working on it yet？
M: No. I need the pressure of a deadline to get inspired.
W: Gee. I'm just the opposite. I can't Concentrate unless I know I have plenty of time. Besides I have a big physics test next Week so I want to get my presentation out of the way.
M: What's your presentation on？
W: William Carlos Williams.
M: Wasn't he a poet？ I thought we were supposed to focus on a short story.
W: He wrote short stories, do you know？
M: Really？ I never knew that I guess I'll learn more on Tuesday. Is that when you are supposed to talk？
W: Uh-huh. But I was going to offer you sneak preview. I'm looking for someone to tell me whether I'm talking to fast and whether you can follow what I'm saying.
M: I guess I could do that. When were you thinking of？
W: Will tonight be all right？ I have a class to go to now but I'll be around after dinner.
M: That sounds good. I'll stop by your room. It's probably quieter there than in my hall.
What does the woman want the man to tell her？
听力原文： The U.N. International Atomic Energy Agency referred (提交；把......提交; 使求助于; 归诸于) the North Korean nuclear issue to the U. N. Security Council Thursday. The council could consider economic sanctions against North Korea. The North has said it would consider any sanctions to be a declaration of war. The nuclear argument began in October when U. S. officials said North Korea admitted having a covert nuclear program. Washington and its allies suspended fuel shipments, and the North retaliated by expelling U. N. monitors, taking steps to restart frozen nuclear facilities and withdrawing from the Nuclear Nonproliferation Treaty.
The U.N. International Atomic Energy Agency ______
下列关于海关征收滞报金的表述，正确的是（)。A．计征起始日为运输工具中报进境之日起第15日，截止日下列关于海关征收滞报金的表述，正确的是()。
听力原文：Man: So what exactly is POP？
Woman: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.
Man: Such as at the supermarket check-out or on the shelves in a shop？
Woman: Yes, that's right, and managers are slowly beginning to realise how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.
Man: Is that because firms are going to have to spend a lot of money in the early stages？
Woman: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail Managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with all effective TV advertising campaign while remaining within budget. Point of purchasing advertising is more selective but cheaper.
Man: I believe that Samsung, for example, have invested heavily in POP to boost sales of its computer monitors？
Woman: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.
Man: So are companies actually employing POP agencies？
Woman: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it take to launch a new brand, how many people visit an advertising fixture in a shop and so on.
Man: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns？
Woman: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walk ways between the doors and the counters rather than on the walls.
Man: So you think more companies can be persuaded down the POP route？
Woman: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.
Man: So is the future for POP agencies looking good？
Woman: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound.
？You will hear two people discussing Point of Purchasing(POP)projects.
？For each question 23-30 mark one letter (A, B or C)for the correct answer.
？After you have listened once, replay each recording.
What do POP projects aim to do？
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