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Fifty years ago, on May 25, 1961, US President John F. Kennedy (31) a grand challenge that changed the world (32) humankind knew it— (33) a man to the Moon and bring him home again, and to do it by the end of the decade. It is one of the most (34) images of all time an Earthling (35) foot upon the Moon for the first time. The moment was immortalized by astronaut Neil Armstrong. "One small step for a man, one giant (36) for mankind," said Armstrong. The challenge to put a man on the Moon had been issued on May 25, 1961, by newly elected President John F. Kennedy in a bold speech before Congress. "First, I believe that this nation (37) commit itself to (38) the goal, before this decade is out, (39) landing a man on the Moon and returning him safely to the earth. No (40) space project in this period will be more (41) to mankind, or more important in the long-range exploration of space; and none will be so difficult or expensive to accomplish..." said President Kennedy. To set the stage for this speech, here is a bit of history: In 1957, the Soviet Union (42) Sputnik—the first (43) object (44) placed into orbit around Earth. And only one month before Kennedy’s speech, the Soviets sent the first man into space, Yuri Gagarin. Three weeks later an American (45) suit—Alan Shepard, who admired the view from his Freedom Seven Mercury space capsule. "On the periscope—what a beautiful view," said Shepard. "Cloud cover over Florida." The Space Race was well (46) . The Apollo Eleven (47) was the first manned mission to land on the Moon. It was the fifth human spaceflight of Project Apollo and the third human (48) to the Moon. It was also the second all-veteran crew in manned spaceflight history. Launched on July 16, 1969, it carried Mission Commander Neil Alden Armstrong, Command Module Pilot Michael Collins and Lunar Module Pilot Edwin Eugene "Buzz" Aldrin, Jr. On July 20, Armstrong and Aldrin became the first (49) to land on the Moon, while Collins orbited above. The mission fulfilled President John F. Kennedy’s goal of reaching the moon (50) the end of the 1960s.
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There are the 4P’s which help select the best advertising or marketing agency for your marketing campaign. In today’s results-oriented business environment, many people miss a very important element in the selection process. The world, even the hard-nosed business world, is made up of people. You can work with the most creative minds, the strongest marketing teams, and maybe even pure geniuses. The reality is, if you simply cannot "get along", it is highly unlikely that you will come up with a winning campaign. Even a mediocre team, inspired by great team spirit, can produce astounding campaigns. The sense of belonging, of ownership, spurs people to greater heights. In an advertising campaign, where emotions, values and vision play such important roles, it is the people who will win through. If people were the only considerations, then the business world will be filled with friends and lovers. Unfortunately, true substance is still a very necessary ingredient in the success of any marketing campaign. This is so important that most of the time, the Proposal, the Big Idea, the Grand Creative have formed the clinch pin of all decisions. This can work. This does work. So, this is an element that must not be overlooked. The proposal should cover not just the creative vision, but all the elements that make the campaign successful. When a great proposal and a nice team of people might be present, however, to ensure the success of a marketing campaign, the proper processes must be in place. You must have a good understanding of the organization, the resource and the way of working of the selected agency. In a major advertising campaign, the number of elements could mean that different teams are involved in different aspects. Price is indeed a consideration. Don’t we all wish we had budgets the size of a mountain Even Bill Gates has to think about budgets. Pay peanuts to get monkeys. Sounds familiar, right While it is true that the most expensive is not necessarily the best and the cheapest, not always the worst; price is indeed a poor gauge of the potential success of a marketing agency. Work out a realistic budget. Your local 4A’s (or whatever the association of advertising agencies is called in your neck of the woods) should have a price guide available on request. There you have it: 4P’s as promised. With this, you should be in good standing to make an intelligent decision on the marketing agency to be selected. This is by no means the best, the only or even an assured way to make the decision. However, this is a good starting point, and if used prudently can help tremendously. Here’s to your next successful marketing or advertising campaign! The 4Ps refers to those EXCEPT______.
营业利润的计算公式是：营业收入=营业成本-营业税金及附加-销售费用-管理费用-财务费用-营业外收入-营业外支出。 ( )
春雨公司2010年有关损益类账户本年累计发生额如下：(单位：元) 账户名称 借方发生额 贷方发生额 主营业务收入 1750000 其他业务收入 31000 营业外收入 611000 主营业务成本 985000 营业税金及附加 75000 销售费用 40000 管理费用 60000 财务费用 20000 其他业务成本 22000 营业外支出 28000 资产减值损失 23000 假设春雨公司利润总额与应纳税所得额一致，所得税税率为25%。 要求：根据上述材料，回答问题： 根据上述资料，计算春雨公司2010年度的利润总额为( )元。
顺达企业是一般纳税人，2009年3月份发生了以下的一些经济业务： (1)1日从开户银行提取现金50000元备用。 (2)8日职工李明出差预借差旅费2000元，以现金付讫。 (3)23日以现金支付职工工资30000元。 (4)25日现金清查中，发现库存现金较账面余额多出56元，经查有30元是少付职工刘军的工资，其余26元无法查明原因。 要求：根据上述资料，回答问题： 3月8日的经济业务应当核算的会计账户有( )。
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