题目内容
A brand is the name of a product intended to identify the goods or services of one seller from another.
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According to Phillip Kotler, a product is anything that can be offered to a market to satisfy a need.
If consumers recognize and have some ideas about a brand, they could lower their search cost for products from an economic point of view.
Any brand can create barriers of entry to make it hard for other firms to enter the market.
A commodity is a basic product which can be physically differentiated in the minds of consumers.
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