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Section C Unemployment is a deeply (36) sensitive political issue for Chancellor Gerhard Schroeder. Back in 1998 he was (37) for his first term on a promise that the jobless count would be brought down to (38) . He (39) on that and now the official unemployment figure is above five million, the first time since the great depression of the 1930s, which brought the Nazis to power. And to make matters (40) , the official figures may greatly (41) the real extent of the problem. Once those on government training schemes and the like are (42) the actual number of people looking for work could be as high as (43) . The German economy has yet to fully recover from the boom and bust that followed reunification a decade ago. (44) , where work has shifted to new manufacturing centers such as Chine. But, despite the latest unemployment figures, there are some recent signs of economic improvement in what is still by far Europe’s largest economy. (45) . Meanwhile businesses are more optimistic than they were a couple of years ago. Welfare benefits have been reduced. Companies have been re-organized to cut costs. (46) The German economy is growing again: though slowly, and it is seen as one of the more robust in the European Union.
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Section BPassage One In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for. However, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activltie8 have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to customers, transmitting marketing messages directly to targeted customers. Most notably, the Point cast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Inline culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon: com and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. We learn from the last paragraph that ______.
______________________________ (令我们宽慰的是，观众对我们的演出十分欣赏). Most of them were college students.
Passage Two Telecommunications is just one of the means by which people communicate and, as such, we need to look at telecommunications and any other communications technologies within the wider context of human communication activity. Early findings show that many people are uneasy and even fearful of information technology by avoiding it or by using it in minimal ways. To obtain this type of data we have spent time with individuals, watching how they communicate where they get confused, what they don’t understand and the many mistakes they make. You can do this type of research yourself in an informal way. Just watch someone at the desk next to you trying to use a phone or trying to fill in a form. What you will quickly notice about people on the phone is that they use very few of the buttons available on the keypad, and they get quite anxious if they have to use any buttons outside their normal ones. Most will not use the instruction book, and those that do will not necessarily have a rewarding experience. Watch someone fill out a form--a good meaty one such as an application form or a tax form--and you will see a similar pattern of distressed behavior. The simple fact we can all observe from how people use these ordinary instruments of everyday communication is how messy, uncertain and confusing the experience can be. Now multiply these individual close encounters of the communicative kind to take account of the full range you may experience in a single day, from getting up in the morning until you go to bed at night and the world takes on a slightly different appearance. Even watching television which for many provides an antidote to the daily confusion is itself fraught with a kind of low level confusion. For example, if you ring people up five minutes after the evening news has finished and ask them what the news was about, many cannot remember, and those who do remember get some of it wrong. One of the reasons why this obvious confusion gone unnoticed is because "communication" is a word we associate with success, and therefore we expect the process to work effectively most of the time. To suggest otherwise is to challenge one of our society’s most deeply held beliefs. Which of the following about reading the instruction book is TRUE
Section AQuestions 11 to 18 are based on the conversation you have just heard.
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