A household’s purchasing power decides on its income level.
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In order to afford luxury brands, less affluent consumers may sacrifice their benefits from buying less expensive items.
A. 对
B. 错
“New luxury” goods are designed in order to cater to consumers with modest incomes.
A. 对
B. 错
It is occupation and education rather than income that explain why consumers purchase a particular product.
A. 对
B. 错
Income functions well as a demographic variable as long as it is analyzed with other segmentation variables.
A. 对
B. 错