超星 - Homework for Ch1 - 查题吧

单选题

McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. place, promotion, production, and positioning
E. product, price, promotion, and place

单选题

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A. product, positioning, people, and price
B. people, processes, place, and promotion
C. product, processes, price, and people
D. people, processes, programs, and performance
E. product, price, promotion, and people

单选题

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

A. strategy
B. product
C. brand
D. value
E. people

判断题

A marketer's only concern is how best to create demand for a new product produced by his/her company. Improving product design is not his/her responsibility.

A. 对
B. 错

判断题

A short definition of marketing is "meeting needs profitably."

A. 对
B. 错

判断题

Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds).

A. 对
B. 错

判断题

Wants are basic human requirements, such as food and shelter.

A. 对
B. 错

判断题

Demands are wants for specific products backed by an ability to pay.

A. 对
B. 错

判断题

The customer value triad consists of a combination of quality, durability, and price.

A. 对
B. 错

判断题

A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver a physical product or service to a buyer or user.

A. 对
B. 错

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