Firms can fultil their growth by market penetration,market development, product development and

A. product penetration
B. diversification
C. acquisition

Businesses that have neither new markets nor new products are usually forced to grow by .

A. market penetration
B. market development
C. product development

The main features of market penetration are.

A. It may give the business a greater percentage of market share
B. This type of strategy usually seeks to gain a competitive edge through pricing, marketing, or other initiatives.
C. It can be achieved by increasing customer usage through loyalty programs and incentives targeting your existing customer base.

The Ansoff matrix divides a firm on the basis of the products it has – existing products or new products.

A. 对
B. 错

Match the growth strategies with their definition

The sentences of the following passage are scrambled. Please rearrange them in their original order.