超星 - 09 单元测验 - 查题吧

单选题

As it’s new to the United States, the Chinese sportswear company Li Ning is still developing ________among Americans.

A. brand values
B. brand recognition
C. brand awareness
D. corporate identity

单选题

We are going to test our ___________among college students。

A. brand values
B. brand recognition
C. brand awareness
D. corporate identity

单选题

Brands can no longer ignore this opportunity for communicating _________and building brand trust by engaging with existing and potential customers.

A. brand values
B. brand recognition
C. brand awareness
D. corporate identity

单选题

A company’s _____________is the way it presents itself visually to the public. Visually means by logos, posters, videos or etc.

A. brand values
B. brand recognition
C. brand awareness
D. corporate identity

单选题

What is the secret of a strong brand like Starbucks?

A. safety
B. freedom
C. serving people
D. loyalty

单选题

What is the secret of a strong brand like Volvo?

A. safety
B. freedom
C. serving people
D. loyalty

单选题

What is the secret of a strong brand like Harley-Davidson?

A. safety
B. freedom
C. serving people
D. loyalty

单选题

What is the common secret for strong brands?

A. safety
B. freedom
C. serving people
D. focus

单选题

Which one of the following is NOT the good example of asking for clarification politely?

A. “Am I right in thinking that what you’re meaning by that is…”
B. “I’m not sure that I agree with that…”
C. “I think I need more information because I’m not fully understanding the part that you were saying about…”
D. “I don’t think I fully understand what you were saying about… Could you tell me a bit more?”

单选题

Which one of the following is NOT essential when asking for clarification politely?

A. Being open-ended.
Being neutral.
C. Being patient.
D. Being inquisitive.

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