Which of the following is true of business markets?
A. Buyers are usually not skilled at comparing competitive product offerings.
Buyers have limited purchasing power.
C. Property rights, language, culture, and local laws are the most important concerns.
D. Products sold in such markets are usually highly standardized.
E. Business buyers purchase goods to make or resell a product to others at a profit.
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A(n) ________ need is a need that the consumer explicitly verbalizes.
A. stated
B. affirmative
C. unsought
D. delight
E. secret
The value of an offering is described as the difference between the________.
A. price consumers are charged for a product
B. cost of manufacturing a product
C. degree to which consumer demand for a product is positive
D. sum of the tangible and intangible benefits and costs to customers
E. intangible benefits gained from a product
The marketing concept holds that ________.
A. a firm should find the right products for its customers, and not the right customers for its products
B. customers who are coaxed into buying a product will most likely buy it again
C. a new product will not be successful unless it is priced, distributed, and sold properly
D. consumers and businesses, if left alone, won't buy enough of the organization's products
E. a better product will by itself lead people to buy it without much effort from the sellers
________ marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
A. Niche
B. Holistic
C. Relationship
D. Supply chain
E. Demand-centered
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