Compared with Old Coke, New Coke was ______.
A. smoother
B. flat
C. original
D. cheaper
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What happened in the Coke-Pepsi competition by early 1985?
A. Coke led the market by 2 percent.
B. Pepsi led the market by 2 percent.
Coke led the supermarket sales by 2 percent.
D. Pepsi led the supermarket sales by 2 percent.
What happened to the old Coke in the blind tests?
A. 40 percent of consumers chose it over the new.
B. 48 percent of consumers chose it over Pepsi.
C. 60 percent of consumers chose it over the new.
D. 52 percent of consumers chose it over Pepsi.
The error in Coke’s marketing research seems to be that _______.
A. it looked at the taste
B. it overlooked the total product
C. the researchers, rather than the consumers, did the “blind comparisons”
D. the researchers did not know that Americans liketo eat hot dogs and apple pie together with Coke
Coke's strategy might be considered a smart move because _______.
A. Coke's managers were smart people
B. supermarkets knew what Coke wanted to do
Coke got two brands on the supermarket shelf
D. Coke successfully tricked Pepsi
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