题目内容

The error in Coke’s marketing research seems to be that _______.

A. it looked at the taste
B. it overlooked the total product
C. the researchers, rather than the consumers, did the “blind comparisons”
D. the researchers did not know that Americans liketo eat hot dogs and apple pie together with Coke

查看答案

搜索结果不匹配？点我反馈

更多问题

Coke's strategy might be considered a smart move because _______.

A. Coke's managers were smart people
B. supermarkets knew what Coke wanted to do
Coke got two brands on the supermarket shelf
D. Coke successfully tricked Pepsi

查看答案

What was the big marketing error that the Coca-Cola Company made in May 1985?In May 1985, the Coca-Cola Company threw away _________ Coke! In its place came New Coke with a sweeter, smoothertaste.

查看答案

How did Old Cola Drinkers react to the new Coke?They protested and threatened to start a suit unless Coca-Cola brought back the old formula or ______________.

查看答案

In blind test, how did the consumers like the new Coke in comparison with the old Coke and Pepsi?In the blind tests, 60 percent of consumers ___________________ the old, and 52 percent chose it over Pepsi.

查看答案

The error in Coke’s marketing research seems to be that _______.

A. it looked at the taste B. it overlooked the total product C. the researchers, rather than the consumers, did the “blind comparisons” D. the researchers did not know that Americans liketo eat hot dogs and apple pie together with Coke

Coke's strategy might be considered a smart move because _______.

What was the big marketing error that the Coca-Cola Company made in May 1985?In May 1985, the Coca-Cola Company threw away _________ Coke! In its place came New Coke with a sweeter, smoothertaste.

How did Old Cola Drinkers react to the new Coke?They protested and threatened to start a suit unless Coca-Cola brought back the old formula or ______________.

In blind test, how did the consumers like the new Coke in comparison with the old Coke and Pepsi?In the blind tests, 60 percent of consumers ___________________ the old, and 52 percent chose it over Pepsi.

A. it looked at the taste
B. it overlooked the total product
C. the researchers, rather than the consumers, did the “blind comparisons”
D. the researchers did not know that Americans liketo eat hot dogs and apple pie together with Coke