题目内容

What happened to the old Coke in the blind tests?

A. 40 percent of consumers chose it over the new.
B. 48 percent of consumers chose it over Pepsi.
C. 60 percent of consumers chose it over the new.
D. 52 percent of consumers chose it over Pepsi.

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The error in Coke’s marketing research seems to be that _______.

A. it looked at the taste
B. it overlooked the total product
C. the researchers, rather than the consumers, did the “blind comparisons”
D. the researchers did not know that Americans liketo eat hot dogs and apple pie together with Coke

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Coke's strategy might be considered a smart move because _______.

A. Coke's managers were smart people
B. supermarkets knew what Coke wanted to do
Coke got two brands on the supermarket shelf
D. Coke successfully tricked Pepsi

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What was the big marketing error that the Coca-Cola Company made in May 1985?In May 1985, the Coca-Cola Company threw away _________ Coke! In its place came New Coke with a sweeter, smoothertaste.

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How did Old Cola Drinkers react to the new Coke?They protested and threatened to start a suit unless Coca-Cola brought back the old formula or ______________.

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What happened to the old Coke in the blind tests?

A. 40 percent of consumers chose it over the new. B. 48 percent of consumers chose it over Pepsi. C. 60 percent of consumers chose it over the new. D. 52 percent of consumers chose it over Pepsi.

The error in Coke’s marketing research seems to be that _______.

Coke's strategy might be considered a smart move because _______.

What was the big marketing error that the Coca-Cola Company made in May 1985?In May 1985, the Coca-Cola Company threw away _________ Coke! In its place came New Coke with a sweeter, smoothertaste.

How did Old Cola Drinkers react to the new Coke?They protested and threatened to start a suit unless Coca-Cola brought back the old formula or ______________.

A. 40 percent of consumers chose it over the new.
B. 48 percent of consumers chose it over Pepsi.
C. 60 percent of consumers chose it over the new.
D. 52 percent of consumers chose it over Pepsi.