题目内容

The two basic forms of points-of-parity are ________ points-of-parity and ________ points-of-parity.

A. conceptual; competitive
B. strategic; conceptual
C. category; deliverable
D. competitive; peculiar
E. category; competitive

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统计的总体性特征表现在( )

A. 它是从个体入手,达到对总体的认识
B. 它是从总体入手,达到对个体的认识
C. 它排除了认识个体现象的必要性
D. 它只对总体现象的量进行认识,抛开了对总体现象质的认识

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

A. Category points-of-difference
B. Conceptual points-of-parity
Competitive points-of-parity
D. Category points-of-parity
E. Competitive points-of-difference

在学生调查中,学生的“身高”是( )

A. 连续变量
B. 离散变量
C. 随机变量值
D. 连续变量值

Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?

A. services differentiation
B. channel differentiation
C. image differentiation
D. product differentiation
E. employee differentiation

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