题目内容
________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.
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在学生调查中，学生的“身高”是（ ）
Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding?
If Starbucks(星巴克) considers quick-serve restaurants and convenience shops in its competitive frame of reference, then intended ________ might be quality, image, experience and variety, while intended ________ might be convenience and value.
Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald's, what is the POD?
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