Effective target marketing requires that marketers use market segmentation, market targeting, and market positioning to achieve success in the marketplace.
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Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.
A. 对
B. 错
Demographic variables are popular because they are often associated with consumer needs and wants and they are easy to measure.
A. 对
B. 错
Life stage defines a person's age.
A. 对
B. 错
Members of the same generational cohort share the same major cultural, political, and economic experiences and have similar outlooks and values.
A. 对
B. 错