Which of the following does the speaker mention as the first reason for the importance of setting objectives?
A. Objectives provide a means of communication and co-ordination between groups.
B. Objectives serve as a guide for decision-making.
C. Objectives provide a focus for decisions that follow in the process of developing promotional plans.
D. Objectives provide a benchmark （基准） so that relative success or failure of a program can be determined.
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According to the sales school, what’s the only reason an organization spends money on promotion?
A. To help the customers.
B. To sell its products or service.
C. To improve its products or service.
D. To beat its competitors.
According to the communication school, what is the aim of a communication campaign?
A. To enhance the image or reputation of an organization or product.
B. To sell the products or service.
C. To earn as much money as possible.
D. To attract the customers.
听力作业2In this section, you will hear a long conversations. At the end of the conversation, you‘ll hear four questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D).What’s the decision of the woman’s boss?
A. He decided to hand out the advertisement on the street.
B. He decided to advertise his business online.
C. He decided to put the advertisement on newspapers.
D. He decided to put the advertisement on the signpost.
Why does the woman's boss decide to advertise his business online?
A. Because newspaper advertisements are too expensive.
Because he likes searching online.
C. Because he lacks money.
D. Not mentioned.
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