超星 - Unit6 听力作业 (3) Passage.xls

单选题

In this section, you will hear 1 passages. At the end of the passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D).Which is one of the reasons why many organizations fail to set realistic promotional objectives?

A. Managers are not far-sighted enough.
B. Managers are not professional enough.
C. Managers don’t make a thorough investigation.
D. ) Managers can’t differentiate （区分） between the value of advertising as expenditure and as an investment.

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单选题

Which of the following does the speaker mention as the first reason for the importance of setting objectives?

A. Objectives provide a means of communication and co-ordination between groups.
B. Objectives serve as a guide for decision-making.
C. Objectives provide a focus for decisions that follow in the process of developing promotional plans.
D. Objectives provide a benchmark （基准） so that relative success or failure of a program can be determined.

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单选题

According to the sales school, what’s the only reason an organization spends money on promotion?

A. To help the customers.
B. To sell its products or service.
C. To improve its products or service.
D. To beat its competitors.

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单选题

According to the communication school, what is the aim of a communication campaign?

A. To enhance the image or reputation of an organization or product.
B. To sell the products or service.
C. To earn as much money as possible.
D. To attract the customers.

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单选题

In this section, you will hear 1 passages. At the end of the passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D).第22题 Which is one of the reasons why many organizations fail to set realistic promotional objectives?

A. Managers are not far-sighted enough.
B. Managers are not professional enough.
C. Managers don’t make a thorough investigation.
D. Managers can’t differentiate （区分） between the value of advertising as expenditure and as an investment.

查看答案

单选题

23 Which of the following does the speaker mention as the first reason for the importance of setting objectives?

A. Objectives provide a means of communication and co-ordination between groups.
B. Objectives serve as a guide for decision-making.
C. Objectives provide a focus for decisions that follow in the process of developing promotional plans.
D. Objectives provide a benchmark （基准） so that relative success or failure of a program can be determined.

查看答案

单选题

24 According to the sales school, what’s the only reason an organization spends money on promotion?

A. To help the customers.
B. To sell its products or service.
C. To improve its products or service.
D. To beat its competitors.

查看答案

单选题

25 According to the communication school, what is the aim of a communication campaign?

A. To enhance the image or reputation of an organization or product.
B. To sell the products or service.
C. To earn as much money as possible.
D. To attract the customers.

查看答案

单选题

In this section, you will hear 1 passage. At the end of the passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D).Which is one of the reasons why many organizations fail to set realistic promotional objectives?

A. Managers are not far-sighted enough.
B. Managers are not professional enough.
C. Managers don’t make a thorough investigation.
D. Managers can’t differentiate （区分） between the value of advertising as expenditure and as an investment.

查看答案