23 Which of the following does the speaker mention as the first reason for the importance of setting objectives?
A. Objectives provide a means of communication and co-ordination between groups.
B. Objectives serve as a guide for decision-making.
C. Objectives provide a focus for decisions that follow in the process of developing promotional plans.
D. Objectives provide a benchmark （基准） so that relative success or failure of a program can be determined.
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24 According to the sales school, what’s the only reason an organization spends money on promotion?
A. To help the customers.
B. To sell its products or service.
C. To improve its products or service.
D. To beat its competitors.
25 According to the communication school, what is the aim of a communication campaign?
A. To enhance the image or reputation of an organization or product.
B. To sell the products or service.
C. To earn as much money as possible.
D. To attract the customers.
现代快保预约方式主要有____、_______、______。
快保接待中公共礼仪有______、________、________、________。
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