题目内容

__ is the difference between the prospective customer’s evaluation of all benefits and all costs of an offering and the perceived alternatives（）

A. Perceived usefulness
B. Failure avoidance rate
C. Total customer benefit
D. Customer-perceived value
E. Competitors’ market share rate

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TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is “speed.” Surami is a five-gear bike, and apart from speed, the company promises to include other

A. total customer cost
B. customer-perceived value
C. value-delivery system
D. value proposition
E. total customer benefit

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Sammy’s is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and e

A. horizontal marketing
B. cost versus benefit
C. consumption
D. marketing channel
E. value delivery

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Which of the following is a way for companies to increase customer-perceived value？A） increase the psychological investment associated with buying（）

A. increase the psychological investment associated with buying
B. increase the buyer’s time and energy investment
C. increase total customer benefit by improving economic and functional benefits
D. decrease total customer benefit by replacing psychological benefits of the product
E. decrease the difference between total customer benefit and total customer cost

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Designing a research plan calls for decisions on all of the following EXCEPT__（）

A. research objectives
B. data sources
C. research approaches
D. research instruments
E. sampling plans

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__ is the difference between the prospective customer’s evaluation of all benefits and all costs of an offering and the perceived alternatives（）

A. Perceived usefulness B. Failure avoidance rate C. Total customer benefit D. Customer-perceived value E. Competitors’ market share rate

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is “speed.” Surami is a five-gear bike, and apart from speed, the company promises to include other

Sammy’s is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and e

Which of the following is a way for companies to increase customer-perceived value？A） increase the psychological investment associated with buying（）

Designing a research plan calls for decisions on all of the following EXCEPT__（）

A. Perceived usefulness
B. Failure avoidance rate
C. Total customer benefit
D. Customer-perceived value
E. Competitors’ market share rate