Which of the following is a way for companies to increase customer-perceived value？A） increase the psychological investment associated with buying（）
A. increase the psychological investment associated with buying
B. increase the buyer’s time and energy investment
C. increase total customer benefit by improving economic and functional benefits
D. decrease total customer benefit by replacing psychological benefits of the product
E. decrease the difference between total customer benefit and total customer cost
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Designing a research plan calls for decisions on all of the following EXCEPT__（）
A. research objectives
B. data sources
C. research approaches
D. research instruments
E. sampling plans
Rade and Talion are competitors in the business of manufacturing wrist watches. While Rade promises to deliver design and quality to its customers, Talion promises to deliver durability and cost effec
A. performance quality
B. customer support
C. unique quality
D. accuracy quality
E. conformance quality
The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of a market offering is called the__（）
A. activity-based cost
B. customer profitability analysis
C. total customer cost
D. product life-cycle cost
E. direct product profitability
__ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings（）
A. Experimental
Behavioral
C. Observational
D. Focus group
E. Descriptive
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